You know they say only two things are certain in this life, and that’s death and taxes. I’d like to add a third; if you’re using generative A.I. in your marketing materials … I want nothing to do with it. But why is that? There are a few pretty good reasons.

Our first Wintour-less (being in charge, at least) Met Gala is upon us. How is this year going to stand out, or fall in line with all of the others? The “Fashion is Art” event takes place on Monday, May 4th of this year, and I have some predictions for how the whole thing is going to go down. Hey Chloe Malle, don’t f*%k this up, k?

Coachella used to be all about sick sets, Vanessa Hudgens’ flower crowns, and unmatched lineups. Now? It’s more about who’s there, who they’re sponsored by, and how cool each brands’ experiential pop-ups are … or at least that’s how it seems. Coachella doesn’t feel as iconic as it used to, but why is that?

Online mommy culture doesn’t feel like it’s about motherhood anymore, it’s about performance. From designer diaper bags to perfectly staged “effortless” lives, it’s giving overgrown mean girls with a rebrand. This culture thrives on comparison, consumerism, and proving something no one can quite name. If it feels exhausting, that’s because it is.

Sometimes, the fashion world is really on some bulls**t. A lot of fashion brands and figures in the world of high fashion rip off the aesthetics of the impoverished and throw an obscene price tag on it, then, people actually buy it … but why is that? There’s a history there, let’s learn about it.

DMs that turn into dealer connections. Comment sections that double as sourcing hubs. Content that glamorizes use while hiding the consequences. The internet has changed how addiction begins and how it sticks around, and we need to take it seriously.

Paid ads aren’t magic, but when used right, they can grow your business faster than your organic content ever could. Learn when to spend, when to hold back, and how to avoid wasting money on ads that don’t convert.

Gwenny Gwen Gwen… a global pop icon, a beacon of cultural appropriation, and a (non-existent) PR strategy that never quite sticks … let’s break down the mega-missteps behind America’s most famous Japanese woman’s multi-ethnic career.

Not all metrics deserve your emotional energy. It’s important to break down which social media KPIs actually matter, what they mean in real life, and how to use them to turn your content into clicks, clients, and cash *ching ching*

Your fav influencer is messy. Mine too. Let’s unpack where the line actually sits between harmful behavior and very public human mistakes … because yes, accountability matters … but so does nuance.

It started with a Game Boy and a dream to catch them all. Pokémon didn’t just sell a game, it built a universe we never wanted to leave. Thirty years later, yes, 3 WHOLE DECADES, the marketing still hits, the nostalgia still works, and the brand is still evolving like it’s got something to prove.

Cart abandonment isn’t personal, but it is predictable. There are plenty of reasons as to why shoppers dip at the last second. Let’s unpack the most common culprits and how brands can fix them without begging, panicking, or throwing random discounts at the problem.

Brands mess up … sometimes very publicly. This isn’t about “cancel culture,” (whatever that really is,) it’s about accountability and what comes next when the internet is watching. If your brand screwed up, this is how you own it, fix it, and move forward without making it worse.

Mental health has become one of the easiest things for brands to sell, and that should make us uncomfortable. From therapy speak in captions to merch that profits off burnout, awareness is often more aesthetic than action. What should what real, responsible mental health advocacy should actually look like?

If Valentine’s Day content has you questioning your relationship, your wallet, or your entire life, this one’s for you. Love is not measured in luxury flower boxes or designer bags. It is measured in effort, intention, and doing what actually makes sense for your life. Consider this your permission slip to calm down and enjoy the day anyway.

Self care doesn’t have to be expensive, aesthetic, or involve a skincare routine you’ll forget in a week. For business owners, real self care is about systems, boundaries, and choosing sustainability over burnout. Rest in ways that actually help, not just in ways that “look good.”

Your business doesn’t need “wittier captions,” it needs better visuals. Whether you sell products, services, or simply your expertise, a thoughtful photoshoot can transform your website, supercharge your social content, and make your brand instantly more trustworthy. A brand photoshoot is worth it, yes, even if you think you don’t need one.

Propaganda is not just posters and wartime slogans. It is baked into the shows we binge, the trends we follow, and the narratives we rarely question. Propaganda is truly everywhere. None of us are immune to it, and it’s imperative we all learn how to spot it before it quietly shapes what we believe, whether we want it to or not.

Before feeds were polished and personalities were branded, MySpace let us be loud, cringe, and fully ourselves. We learned to code out of spite, ranked our friends publicly, and picked profile songs like our lives depended on it. Tell us again why we ever moved on?

There was a time when the internet wasn’t selling us anything. It was just cats. Bring back cats. We were happier then.