Subcultures used to mean something … now the internet has cut them into a thousand meaningless aesthetics. From “pastel goth” to “clean goth” (like, what?) everything’s become more about vibes and algorithms than music, community, or ideology. The result? Gatekeeping, watered-down identities, and brands cashing in … and that really sucks.

AI isn’t just about chatbots or quick image generators, it’s reshaping the internet in ways that are messy, exploitative, and honestly terrifying. From ripping off artists to fueling misinformation to the deeply disturbing rise of non-consensual C/SAM, there are plenty of reasons people are furious about generative AI, and the outrage isn’t overblown.

So … it’s the big year of 2025 and some brands are still pretending skinny, white influencers are the only people on Earth? Yikes. From Altar’d State to Tarte to Chanel, too many campaigns look like copy-paste Southern sorority lineups, and it’s not just lazy, it’s exclusionary, which is terrible for business and makes you suck as a human being (which is arguably, way, way worse.)

Exclusivity: it’s the marketing move we all love to hate. From Supreme drops that vanish in 0.2 seconds to PopMart’s elusive Labubu restocks, brands know exactly how to toy with our FOMO. But … does hype always equal loyalty, or are they just leaving people behind? There’s some genius and some mess in the “get it before it’s gone” game.

Celebrities love to flaunt their influence when it comes to selling you a perfume, a diet tea, or the latest lip kit, but when it comes to speaking up about real issues? Crickets. Let’s down why so many A-listers stay silent, how “good PR” has become code for “don’t rock the boat,” and why it’s time to expect more from people with billion-dollar platforms.

There’s just nothing quite like the Minnesota State Fair. Cheese curds, baby goats, endless people-watching, this is what we wait all year for. It’s the one place where everyone in Minnesota shows up, eats way too much, and actually enjoys it. Consider this my love letter to the Great Minnesota Get-Together, so grab a bucket of Sweet Martha’s and let’s get into it.

Remember when your biggest worry was picking the right Myspace song, not replying to texts in 2.5 seconds? We’re talking about how constant access, social media, and “always-on” culture might be making life harder, not better. A little nostalgia, a little truth bomb… this one will have you wanting to dust off your Sidekick and log off for a while.

Feeling like your life isn’t aesthetically pleasing enough for Instagram? You're not alone, and you're definitely not behind. Let’s break down the smoke, mirrors, and rented G-Wagons of influencer culture and remind you to keep your peace (and your available credit.) Trust us, it’s the real-talk refresh you didn’t know you needed.

Back-to-school season is here, but let’s not make it a runway for insecurity. Let’s discuss how brands can market with intention (and integrity,) without pressuring students into chasing the latest trend to feel “cool.” If your back-to-school messaging could use a glow-up, start here.

Feeling like everyone online is living their best, most filtered life while you’re just trying to find clean socks? Same. Let’s dive into the very real dangers of comparison culture, how social media warps our perception, and how to take back your peace.

Not everyone is counting down to Father’s Day or Mother’s Day, and your marketing should reflect that. Let’s talk about how to approach these sensitive holidays with empathy, intention, and respect). If you’re running email campaigns or promos, read this first, your audience will thank you.

The Met Gala may serve high fashion, but some brands are serving high cringe trying to meme their way into the convo. Want to know when to hop on a trend and when to sit it out gracefully? Let’s talk about how to make meme marketing work without embarrassing your brand.

Feeling overwhelmed by trying to do all the things on social media? Discover why outsourcing to a social media team might just be the smartest (and most stress-free) move your brand makes this year. From strategy to content, this blog breaks down why going beyond the one-person show is an absolute game-changer.

Brands that tap into St. Patrick’s Day viral potential can boost engagement, ride trending hashtags, and connect with consumers in a fun, memorable way. From TikTok challenges to limited-edition green products, there are endless ways to stand out and turn St. Paddy’s spirit into sales.

Stories aren’t just a cute side feature — they’re prime real estate for keeping your brand top of mind, boosting visibility, and driving real connections. From interactive polls to behind-the-scenes moments, a strong Stories strategy can transform how your audience interacts with you. We’re breaking down exactly how to make Instagram Stories work for you — so you can stay in the mix, keep your audience hooked, and convert.

Want to know how to make your brand the Valentine’s Day favorite? We’re breaking down the latest trends, Gen Z’s shopping habits, and the best strategies to create campaigns that truly convert.

Social media is a double-edged sword for kids and teens - full of creativity and connection, but not without risks. How can parents navigate this digital age while fostering trust and safety? From setting realistic expectations to tackling tough topics, this guide will help you raise savvy, confident digital citizens.

January 19th TikTok ban incoming? The clock is ticking, and the social media world is bracing for a seismic shift. If TikTok vanishes, what’s next for creators, brands, and influencers who’ve built empires on the platform? From diversifying your content strategy to rallying your followers, it’s time to prepare for life beyond TikTok.

New year, new social media strategy! From short-form videos to social commerce and authentic storytelling, 2025 is all about leveling up your brand’s digital game. Discover the trends shaping the year ahead, how to connect with Gen Z’s unique shopping habits, and why niche communities are the future of engagement.

Social media should be for everyone, but is your content truly accessible? From #CamelCase hashtags to alt text, small changes can make a big difference in creating an inclusive digital space. In this blog, we break down why accessibility matters, how these tools work, and how they can benefit everyone - from users with disabilities to businesses looking to expand their reach.