I say this with love: stop letting TikTok trends rob you blind. That overpriced lip gloss case? Trash. That endless Crumbl lineup? Mid. I’m here to save your wallet … and your storage room. Some trends are just dumb sh*t in disguise, and it needs to be discussed.

Think gaming these days is by default, just harmless fun? Think again. Today’s online worlds like Roblox, Fortnite, and Discord are full of creativity, but also risks that can catch kids off guard. As parents (or just adults in general,) we need to stay informed, have real conversations, and keep kids safe while letting them enjoy the magic of modern gaming.

WTF is a “Boo Basket,” and why does everybody suddenly need one? The cutesy Halloween trend has taken over TikTok and Pinterest the last few years, but behind the cozy pumpkin blankets and batty socks lurks a whole lot of pressure, performative romance, and consumerism dressed up in cobwebs. They can be fun if you want them to be, but only for the right reasons.

Think your favorite influencer has it all? Think again. Behind the yachts, designer outfits, and dream vacations, many are drowning in debt, renting their lifestyles, and stressing just to keep up appearances. The reality behind the perfectly curated feeds is a lot more sinister than you think. Let this serve as a reminder that what you see online isn’t always real … and that’s totally okay.

Subcultures used to mean something … now the internet has cut them into a thousand meaningless aesthetics. From “pastel goth” to “clean goth” (like, what?) everything’s become more about vibes and algorithms than music, community, or ideology. The result? Gatekeeping, watered-down identities, and brands cashing in … and that really sucks.

AI isn’t just about chatbots or quick image generators, it’s reshaping the internet in ways that are messy, exploitative, and honestly terrifying. From ripping off artists to fueling misinformation to the deeply disturbing rise of non-consensual C/SAM, there are plenty of reasons people are furious about generative AI, and the outrage isn’t overblown.

So … it’s the big year of 2025 and some brands are still pretending skinny, white influencers are the only people on Earth? Yikes. From Altar’d State to Tarte to Chanel, too many campaigns look like copy-paste Southern sorority lineups, and it’s not just lazy, it’s exclusionary, which is terrible for business and makes you suck as a human being (which is arguably, way, way worse.)

Exclusivity: it’s the marketing move we all love to hate. From Supreme drops that vanish in 0.2 seconds to PopMart’s elusive Labubu restocks, brands know exactly how to toy with our FOMO. But … does hype always equal loyalty, or are they just leaving people behind? There’s some genius and some mess in the “get it before it’s gone” game.

Celebrities love to flaunt their influence when it comes to selling you a perfume, a diet tea, or the latest lip kit, but when it comes to speaking up about real issues? Crickets. Let’s down why so many A-listers stay silent, how “good PR” has become code for “don’t rock the boat,” and why it’s time to expect more from people with billion-dollar platforms.

There’s just nothing quite like the Minnesota State Fair. Cheese curds, baby goats, endless people-watching, this is what we wait all year for. It’s the one place where everyone in Minnesota shows up, eats way too much, and actually enjoys it. Consider this my love letter to the Great Minnesota Get-Together, so grab a bucket of Sweet Martha’s and let’s get into it.

Remember when your biggest worry was picking the right Myspace song, not replying to texts in 2.5 seconds? We’re talking about how constant access, social media, and “always-on” culture might be making life harder, not better. A little nostalgia, a little truth bomb… this one will have you wanting to dust off your Sidekick and log off for a while.

Feeling like your life isn’t aesthetically pleasing enough for Instagram? You're not alone, and you're definitely not behind. Let’s break down the smoke, mirrors, and rented G-Wagons of influencer culture and remind you to keep your peace (and your available credit.) Trust us, it’s the real-talk refresh you didn’t know you needed.

Back-to-school season is here, but let’s not make it a runway for insecurity. Let’s discuss how brands can market with intention (and integrity,) without pressuring students into chasing the latest trend to feel “cool.” If your back-to-school messaging could use a glow-up, start here.

Feeling like everyone online is living their best, most filtered life while you’re just trying to find clean socks? Same. Let’s dive into the very real dangers of comparison culture, how social media warps our perception, and how to take back your peace.

Not everyone is counting down to Father’s Day or Mother’s Day, and your marketing should reflect that. Let’s talk about how to approach these sensitive holidays with empathy, intention, and respect). If you’re running email campaigns or promos, read this first, your audience will thank you.

The Met Gala may serve high fashion, but some brands are serving high cringe trying to meme their way into the convo. Want to know when to hop on a trend and when to sit it out gracefully? Let’s talk about how to make meme marketing work without embarrassing your brand.

Feeling overwhelmed by trying to do all the things on social media? Discover why outsourcing to a social media team might just be the smartest (and most stress-free) move your brand makes this year. From strategy to content, this blog breaks down why going beyond the one-person show is an absolute game-changer.

Brands that tap into St. Patrick’s Day viral potential can boost engagement, ride trending hashtags, and connect with consumers in a fun, memorable way. From TikTok challenges to limited-edition green products, there are endless ways to stand out and turn St. Paddy’s spirit into sales.

Stories aren’t just a cute side feature — they’re prime real estate for keeping your brand top of mind, boosting visibility, and driving real connections. From interactive polls to behind-the-scenes moments, a strong Stories strategy can transform how your audience interacts with you. We’re breaking down exactly how to make Instagram Stories work for you — so you can stay in the mix, keep your audience hooked, and convert.

Want to know how to make your brand the Valentine’s Day favorite? We’re breaking down the latest trends, Gen Z’s shopping habits, and the best strategies to create campaigns that truly convert.